Final Crisis... or something else altogether?

So I'm starting to formulate what I'm sure is an entirely off-base, probably nonsensical theory about Grant Morrison's Final Crisis. [1] This idea of mine comes both from some history of Morrison's and from, of all places, statements by trade dress designer Chip Kidd and artist Gene Ha, who doesn't even have anything to do with this book.

Let me 'splain.

I'll start with Ha's comments, which were made last September in passing as part of an explanation for the huge delays behind his and Morrison's run on The Authority:

"First off, I don't think The Authority #3 by Grant Morrison and Gene Ha is ever coming out. Grant is busy redesigning the DC Universe and I've moved onto new projects."

I think that's the first place I'd seen reference to that idea of Morrison "redesigning the DC Universe," or at least put quite in terms quite that specific. We knew even then that Final Crisis was going to be another epic multiverse-shaking story, but little was known about what sort of result the series was going to have. (Honestly, we still don't know that much about it; DC's been doing a damn good job of not letting that particular secret slip.)

So we know (or can at least theorize with some degree of certainty) that when Morrison's done, the DCU will have been changed in some way, likely with his particular brand of highly imaginative neo-retro fusion. (Really, if you were going to redesign or modernize/futurize a comics universe from the ground up, wouldn't Grant Morrison be on or close to the top of your list of creators you'd want involved?)

The second bits of info which got my neurons rubbing together to form this wild-ass theory came from Chip Kidd when discussing the distinctive, if thus-far uninspiring, FC trade dress:

NRAMA: So what went into the process for Final Crisis’ look?

CK: Well, to start with Final Crisis - the big thing that no one would be able to know yet, and I won’t get too specific here, but for the people that think it’s a generic look – wait. By the third issue, you’ll start to get it. Basically, the trade dress dissolves. So, it’s starting out as something now, and by the second issue, it will be slightly different, the third issue, even more different, and between the third and fourth issue, I hope people will get it, and understand what we were doing all along. It might not make people like it any better, but they’ll at least understand what I have in mind. It’s an evolving trade dress. ... There are people who are in the talkbacks saying that DC is just riffing off Civil War, but again – wait and see. By the fourth issue, you’ll realize that’s not what we’re doing. We’re doing something else.

So the trade dress is going to start to dissolve and turn into something else which will be apparent -- or at least the direction will -- by the third or fourth issue. This implies to me either the current dress and logo will "fall away" to reveal something new underneath, or will degrade and reform into something new over the last half of the series' seven issues.

I don't think what's revealed or regrown will be simply a reworked presentation of what came before. I think it will be something entirely new.

I think the title of this series is going to change halfway through, or perhaps begin to change only to be complete at the end of the series.

Title and trade dress are important to Morrison. When he took over X-Men in 2001, he changed the name of the book to New X-Men precisely because he'd designed a logo for it which could be rotated 180 degrees and read the same. He had Marvel redesign the trade dress for all of the X-Men books to make them more visually distinct from the rest of Marvel's line. I think to him these elements of comic books have more meaning than beyond the simple graphic appeal of them -- while I'm not willing to say for sure it ties into Morrison's interest in magic, it's possible that it does, but at the very least ties into his penchant for meta-story. The trade dress of many of his books say something about the books themselves.

So I'm looking at the words "Final Crisis." And I know that Morrison is building a new DCU. And I know the trade dress is going to change. And I know that there's a tremendous battle halfway through the series which, I speculate, is going to result in the deaths of most or all of the DC heroes. And I know that Morrison's using Jack Kirby's Fourth World creations extensively in this series.

And while I can't say for sure exactly what's going to happen...

...I want to note that it wouldn't take a lot of work visually for the word "Crisis" to evolve into the word "Genesis." (New Genesis, remember, is Kirby's "good twin" of Darkseid's evil planet Apokalips.)

When this series becomes Something Genesis by issue #7, launching the shiny new Morrison-ized DCU, I want you to remember where you heard it first.

[1] That's not to dismiss the work of artist JG Jones, by the way; it's just that this particular notion of mine lies along the story and meta axes, so it's much more in Morrison's court than Jones'.